Overall, despite all of these bad publicities for the Nike brand, and the idea that consumers would rather shop from ethical and socially responsible companies, Nike’s annual revenues have increased from $6.4 billions in 1996 to nearly $17 billions in 2007. This is not a good sign. As members of the community and as consumers with the power to choose what we can buy and what we should buy, we ought to re-consider where we should shop and how we can be ethical when we need to buy a new pair of runners.
