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Sunday, May 30, 2010

Mahindra slashed prices of Logan

Mahindra Renault Logan

Its hardly been a week since the Mahindra-Renault JV took a turn and already Mahindra has initiated fresh plans for the dying Logan.

In a press release issued yesterday, Mahindra said a price cut of Rs 24,000 – Rs 65,000 is in effect for the BS4 Logan and Rs 27,000 to Rs 80,000 for the BS3 version.

Rajesh Jejurikar, chief executive of automotive at M&M -

With the impairment of assets the depreciation cost will go down and we aim to make our debt payment over the next few months which bring down the interest cost as well. We also believe the variable cost will go down. Because of integration, we will have better synergies within the Mahindra organization on various front and we are passing on those benefits through reduced pricing.